Philanthropy is becoming more important to both employers and their employees. A report from The Giving USA Foundation found that more individuals want a say in how they give their time and money through the workplace. They also want to have a say about how their employers give back and which charities they support.
When it comes to millennial employees, statistics show that 79 percent want to work for an employer who cares about how it contributes to society. A company’s social and environmental commitments are also important to millennials, as statistics show that 76% factor that into their employment decision.
Employees of all ages want to feel engaged by knowing they are giving back to the community. Here are four easy ways to get started in engaging your employees in philanthropy:
While employees can certainly volunteer on their own time, volunteering together with coworkers promotes teamwork, and the benefits reaped while volunteering together will translate back into the office. Many nonprofits support team volunteer projects; a quick search of organizations in your area should produce many opportunities.
Paid Time Off for Volunteering
Some companies give their employees a paid day or days off to volunteer. Instead of reporting to the office, have your employees spend the day at a location where they can spend the day helping out. You might be surprised how popular this option is with employees; many people enjoy this incentive and later return to volunteer on their own time.
Volunteering at the Office
In some lines of work, leaving for the day to volunteer is not an option. Look for ways to bring those opportunities inside the workplace. This way, people don’t have to leave, but can still do their part and give back. Blood drives are one way to do this. Another popular idea is to put together care packages for individuals or families in need. If you’re interested in a little competitive fun, turn it into a competition and see which of your teams collects the most food, coats, or other items in need by your local nonprofits.
Fundraising as a group is not something that only kids do in school! There are many opportunities to fundraise in the workplace; bake sales and car washes are just two ways in which employees can work together to raise money for the charity of their choice. Your employees can also brainstorm together to come up with other ideas to raise money. All of these things will help to make your employees feel engaged and fulfilled.
Engaging your employees in philanthropy will result in them feeling fulfilled and happy. These feelings will translate into the way they approach their work and their productivity; happy employees not only tend to be more productive but also tend to stay on the job longer.
Research shows that employees are 51% more productive and 87% less likely to leave a company if they feel engaged. The higher the retention rate, the less the company needs to spend on hiring new employees, and the more they have to give to their philanthropic efforts.
Helping to engage your employees in philanthropy can also force them to think out of the box. In many instances, they have to think about different ways to raise money and awareness for a cause. This type of thinking is a tool that can be brought back to the workplace and also benefit the company and other coworkers.
Engaging your employees in philanthropy has benefits for everyone involved. Ask your workers what types of projects and organizations they want to be involved in and get to work, it’s a win-win for everyone!